Specs and the City

OCTOBER 15-17, 2021

become a part of specs and the city now

Specs and the City welcome and bring together the entire optical industry in COLOGNE.

Specs and the City – COLOGNE
– season 1

OCTOBER 15-17, 2021

The difficult and restrictive times that we have been through inspired us a format of event matching the sanitary requirements and the urge to maintain this particular link that unites the optical community. As we could not gather large groups of people in the same venue, we had to think differently: what if the venue became a city with a multitude of cosy meeting places? Even though there are now increasing signs of a progressive return to normality, the need for alternative experiences and true human relationships is stronger than ever.

Specs and the City is an invitation to business and leisure for opticians and a very flexible and easygoing event for the exhibitors.  The time of a weekend, participating brands and companies are given the opportunity to welcome their customers and prospects in the showroom they have established in one of our selection of hotels located in a reasonable walking or cycling distance perimeter.

From the Specs and the City webapp, opticians will organize their weekend in just a few clicks alternating 1 to 1 meetings with suppliers and cultural or gastronomic steps.

A real unique experience through which a city unfolds all its charms and treasures to host the eyewear community.

As a visitor you must register to use the meeting planer and optimize your stay. It is also important that we plan this event in the most secure manner. Last but not least, your registration gives you exclusive access to a wide range of offers from hotels and restaurants.

We look forward to see you in Cologne, October 15-17, 2021.

Book an appointment here

Click and book an appointment directly with the brand.

Line up


You can find many great hotels in Cologne to choose from during your stay during Specs and the City. Here you will find all sorts of hotels may it be budget or luxury. When you are registered as visitor you will receive a mail with offers related to the hotels, we collaborate with.

eat & drink

From local cuisine to first class gastronomy. As a gourmet, you’ll be spoiled for choice in Cologne. The city’s more than 1,240 restaurants, 120 bars, 11 starred restaurants, 770 pubs and 660 snack bars have something for every taste. Moreover, you can get to know Cologne’s way of life and “kölsch” beer culture in the city’s lively brewery scene. So if you are looking for new culinary experiences, Cologne is the right place for you.

see & do

The city on the Rhine has plenty to offer in this regard. Everybody is probably familiar with Cologne Cathedral, which is always worth a visit. But the city also offers many other attractive highlights to culture-focused travellers and Cologne residents alike. They range from the city’s museums and Romanesque churches to a wide spectrum of fountains and monuments. You can walk through the quaint alleys of Cologne’s city centre, where you will find traditional buildings and innumerable breweries. 


Become a part of the event of the year in the optical business in coLOGNE.


To plan and complete this event in a secure way you need to register as visitor. By this you gain access to discounts from our partners. Specs and the City is a B2B event for the optical business.


Every one from the optical business are welcome to be a part of Specs and the City. You have to book your own hotel suite, room, meeting room etc. We have made collaborations with several hotels, you can choose to use. You can see them in the partners menu. Sign up for becoming a part of Specs and the City here.

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